What Is Yield Management?
Definition
Yield Management: The practice of optimizing advertising inventory pricing based on demand, timing, and audience value.
Why It Matters
Yield Management is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Yield Management mean?
The practice of optimizing advertising inventory pricing based on demand, timing, and audience value.
Why is Yield Management important?
Yield Management helps businesses make informed in-store media decisions.
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