What Is Shopper Marketing?
Definition
Shopper Marketing: Marketing strategies focused on influencing purchasing decisions at or near the point of purchase.
Why It Matters for Your Business
Understanding Shopper Marketing helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does Shopper Marketing mean?
Marketing strategies focused on influencing purchasing decisions at or near the point of purchase.
Why is Shopper Marketing important for businesses?
Understanding Shopper Marketing helps businesses make informed decisions about their in-store media strategy and provider selection.
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