What Is Proof of Play?
Definition
Proof of Play: Verification that digital signage content or audio advertisements were actually displayed as scheduled.
Why It Matters
Proof of Play is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Proof of Play mean?
Verification that digital signage content or audio advertisements were actually displayed as scheduled.
Why is Proof of Play important?
Proof of Play helps businesses make informed in-store media decisions.
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