What Is Programmatic Advertising?
Definition
Programmatic Advertising: Automated buying and selling of in-store advertising inventory using data-driven targeting and real-time bidding.
Why It Matters for Your Business
Understanding Programmatic Advertising helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does Programmatic Advertising mean?
Automated buying and selling of in-store advertising inventory using data-driven targeting and real-time bidding.
Why is Programmatic Advertising important for businesses?
Understanding Programmatic Advertising helps businesses make informed decisions about their in-store media strategy and provider selection.
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