What Is Lift Study?
Definition
Lift Study: A controlled experiment measuring the incremental impact of in-store media on sales or brand metrics.
Why It Matters
Lift Study is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Lift Study mean?
A controlled experiment measuring the incremental impact of in-store media on sales or brand metrics.
Why is Lift Study important?
Lift Study helps businesses make informed in-store media decisions.
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