What Is Heat Map?
Definition
Heat Map: A visual representation of customer movement and dwell patterns within a store, used to optimize media placement.
Why It Matters
Heat Map is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Heat Map mean?
A visual representation of customer movement and dwell patterns within a store, used to optimize media placement.
Why is Heat Map important?
Heat Map helps businesses make informed in-store media decisions.
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