What Is Frequency Cap?
Definition
Frequency Cap: A limit on how many times a specific advertisement is shown to the same audience in a given time period.
Why It Matters
Frequency Cap is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Frequency Cap mean?
A limit on how many times a specific advertisement is shown to the same audience in a given time period.
Why is Frequency Cap important?
Frequency Cap helps businesses make informed in-store media decisions.
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