What Is First-Party Data?
Definition
First-Party Data: Data collected directly by a retailer from their customers through transactions, loyalty programs, and direct interactions.
Why It Matters for Your Business
Understanding First-Party Data helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does First-Party Data mean?
Data collected directly by a retailer from their customers through transactions, loyalty programs, and direct interactions.
Why is First-Party Data important for businesses?
Understanding First-Party Data helps businesses make informed decisions about their in-store media strategy and provider selection.
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