What Is Engagement Rate?
Definition
Engagement Rate: A metric measuring how customers interact with in-store media, including attention, interaction, and response.
Why It Matters
Engagement Rate is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Engagement Rate mean?
A metric measuring how customers interact with in-store media, including attention, interaction, and response.
Why is Engagement Rate important?
Engagement Rate helps businesses make informed in-store media decisions.
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