What Is Dwell Time?
Definition
Dwell Time: The amount of time a customer spends in a store or specific area, often influenced by ambient factors like music and environment.
Why It Matters for Your Business
Understanding Dwell Time helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does Dwell Time mean?
The amount of time a customer spends in a store or specific area, often influenced by ambient factors like music and environment.
Why is Dwell Time important for businesses?
Understanding Dwell Time helps businesses make informed decisions about their in-store media strategy and provider selection.
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