What Is DOOH?
Definition
DOOH: Digital out-of-home advertising — digital displays in public spaces like billboards, transit stations, and shopping centers.
Why It Matters for Your Business
Understanding DOOH helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does DOOH mean?
Digital out-of-home advertising — digital displays in public spaces like billboards, transit stations, and shopping centers.
Why is DOOH important for businesses?
Understanding DOOH helps businesses make informed decisions about their in-store media strategy and provider selection.
Related Research
Digital signage for employee communication
Digital signage for employee communication This is one of the most common questi...
Digital signage content ideas for retail
Digital signage content ideas for retail This is one of the most common question...
Jukeboxy Digital Signage: What You Need to Know
Does Jukeboxy offer digital signage? Here's everything you need to know about Ju...
Best Digital Signage CMS Platforms
Best Digital Signage CMS Platforms — we've evaluated the top providers across fe...
How to calculate digital signage ROI
How to calculate digital signage ROI? This is a common question from businesses ...
Looking for the right in-store media provider?