What Is Closed-Loop Attribution?
Definition
Closed-Loop Attribution: A measurement method that connects advertising exposure to actual purchase behavior using point-of-sale data.
Why It Matters for Your Business
Understanding Closed-Loop Attribution helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does Closed-Loop Attribution mean?
A measurement method that connects advertising exposure to actual purchase behavior using point-of-sale data.
Why is Closed-Loop Attribution important for businesses?
Understanding Closed-Loop Attribution helps businesses make informed decisions about their in-store media strategy and provider selection.
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