Stingray vs QSIC: Which Provider Is Right for You?

Stingray Overview

Stingray is a Canadian public company (TSX: RAY.A/RAY.B) providing commercial music, digital signage, in-store audio advertising, and AI-driven consumer insights. Stingray Advertising is North America's largest retail audio advertising network, reaching 928M+ shopping visits monthly across 25,100+ locations.

QSIC Overview

QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.

Head-to-Head Comparison

When to Choose Stingray

Go with Stingray if you prioritize north america's largest retail audio advertising network with 25,100+ locations and 928m+ monthly shopping visits. publicly traded with ~1,000 employees globally.. Stingray is best for multi-location enterprises needing centralized control and white-glove support.

When to Choose QSIC

Go with QSIC if you value ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. It scales well for large multi-location operations.

Bottom Line

Both Stingray and QSIC are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.